🧭 Why We Built My TOEIC Coach
A different way. A better way. A more human way.
We didn’t start My TOEIC Coach (MTC) because we loved grammar.
We started it because something felt deeply unfair.
For years, we watched smart, hardworking, motivated test-takers pour hours into TOEIC study… and still fall short of their goals.
They blamed themselves. They thought they weren’t studying enough.
They thought they just weren’t “good at English.”
But they were wrong.
The real problem wasn’t their effort — it was the system they were trapped in.
❌ What If Everything You Knew About Studying Was Wrong?
The traditional model of education — the one most cram schools still follow — is built for a small percentage of learners, maybe 20%.
These learners thrive on repetition, memorisation, and textbook drills.
The rest? They fall behind.
Not because they’re lazy or less intelligent — but because their brains learn differently.
We saw it over and over:
Talented professionals who froze during the TOEIC test
People who understood movies but failed listening sections
Test-takers who memorised vocabulary perfectly — and forgot it all under pressure
The truth: the system isn’t broken — it was never built for you.
⚡ The Discovery That Changed Everything
In Europe, we discovered Accelerated Learning for TOEIC (ALT).
It wasn’t a textbook.
It wasn’t an app.
It was a philosophy — a method that works with the brain, not against it.
ALT is based on neuroscience, adult learning psychology, and real-world skill building.
It focuses on early wins, confidence, and long-term recall — not stress, cramming, and burnout.
We adapted it for Japanese test-takers, turned it into a system — and it worked.
💡 From Teachers to Coaches
We began coaching in 2002.
At first, we followed the traditional path — lesson plans, test tips, vocabulary lists.
But patterns emerged:
Those with a coach — someone who listened, encouraged, and adjusted the plan — succeeded faster.
Those left alone with a textbook struggled longer.
So we stopped being teachers.
We became coaches.
💬 What Our Test-Takers Say
“I finally feel like I’m getting somewhere.”
“I thought I was bad at English. Now I realise I was just using the wrong tools.”
“This is the first time I’ve believed I can do it.”
These aren’t just compliments. They’re proof the old way isn’t the only way.
🧠 The Human Advantage
TOEIC prep isn’t just about grammar.
It’s about fear, confidence, mindset, energy, and habits.
We help you:
Break through study blocks
Understand how your brain remembers
Build strategies to fit your lifestyle
Learn with tools that fit you — not force you into someone else’s box
ALT is the method — but coaching makes it personal.
🚀 The Pandemic Shift: Going Global
COVID pushed everything online — and made us better.
It let us:
Work with test-takers across Japan and beyond
Use smarter tools to support learning
Offer more flexibility, tracking, and feedback
We didn’t just survive.
We became sharper, more focused on what matters: helping real people get real results.
💖 Our Mission Today
You’re not bad at English.
You’re not lazy.
You’ve just never had the right support.
We’re here to change that — not with magic, but with a path that works.
