GREEN LEVEL · MARKETING & ADVERTISING
My TOEIC Coach Situational Reading Card
The Wrong Audience
Marketing and Advertising Campaigns · Green level · 109-word reading
Predict the situation, connect the sequence, then retrieve the same vocabulary in TOEIC-style questions.
Image unavailable. Continue with the prediction prompt.
WHY THIS METHOD WORKS
Build memory through context, not isolated translation
PredictActivate the situation before reading.
ConnectTrack causes, changes and results.
RetrieveUse the same words in TOEIC-style decisions.
GUIDED TRAINING
The Wrong Audience
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STEP 1
Predict from the image
A marketing dashboard shows many views but very few enquiries. What might be wrong with the campaign?
STEP 2
Read: The Wrong Audience
The marketing team reviewed its market research and found that the target audience was too broad. Many advertisements had reached university students and retired workers instead of new supervisors. The team changed the audience settings, replaced the general slogan with “Lead your first team with confidence,” and promoted a free introductory lesson. Within one week, enquiries increased and the response rate rose to four percent.
Green focus: connect the early views, audience problem, campaign change and improved response.
STEP 3
Check and transfer your understanding
MTCMY TOEIC COACH
TRAINING COMPLETE
The Wrong Audience review
0/ 13
COACH'S NOTE
Connect causes, changes and results
RECOMMENDED NEXT STEP
ANSWER REVIEW
TAKE THE REVIEW WITH YOU
Print or download your review sheet
CONTINUE THE MARKETING & ADVERTISING PATHWAY
Blue → Green → Yellow → Red
- BlueDirect detail
- GreenSequence + linked evidence
- YellowInference + conflicting information
- RedPurpose + operational judgement
My TOEIC Coach Situational Reading Card · The Wrong Audience