YELLOW LEVEL · MARKETING & ADVERTISING
My TOEIC Coach Situational Reading Card
Launching the GreenSip Bottle
Marketing and Advertising Campaigns · Yellow level · 166-word reading
Predict the situation, compare the evidence, then retrieve the same vocabulary in TOEIC-style questions.
Image unavailable. Continue with the prediction prompt.
WHY THIS METHOD WORKS
Build memory through context, not isolated translation
PredictActivate the product-launch situation before reading.
ConnectCompare product evidence, channel results and changes.
RetrieveUse the same words in TOEIC-style decisions.
GUIDED TRAINING
Launching the GreenSip Bottle
Anonymous use stores or transmits nothing. Identified completion may transmit five completion fields.
STEP 1
Predict from the image
Look at the launch materials in the image. What might the marketer need to compare before launch?
STEP 2
Read: Launching the GreenSip Bottle
The marketing team revised the campaign before the launch. A new advertisement explained that the bottle kept drinks cold for twenty hours and fitted standard bicycle holders. The team changed the slogan to “Cold all day, ready for the ride” and identified active commuters as the main target audience.
Because the advertising budget was limited, GreenSip reduced spending on printed magazines and promoted the product through cycling groups and social media. Customers who ordered during launch week received a ten percent discount. After two weeks, the team compared response rates from each channel. Cycling-group advertisements produced fewer clicks than social media, but they generated more completed orders, so the company moved part of the remaining budget to those groups.
Yellow focus: compare the original message, revised product evidence and channel results before deciding what changed.
STEP 3
Check and transfer your understanding
MTCMY TOEIC COACH
TRAINING COMPLETE
Launching the GreenSip Bottle review
0/ 13
COACH'S NOTE
Compare evidence, changes and outcomes
RECOMMENDED NEXT STEP
ANSWER REVIEW
TAKE THE REVIEW WITH YOU
Print or download your review sheet
CONTINUE THE MARKETING & ADVERTISING PATHWAY
Blue → Green → Yellow → Red
- BlueDirect detail
- GreenSequence + linked evidence
- YellowInference + conflicting information
- RedPurpose + operational judgement
My TOEIC Coach Situational Reading Card · Launching the GreenSip Bottle